Glowsticks.. New Products!
Posted by vincent@glowsticksltd in Our Business on April 20, 2011
Glowsticks Ltd is expanding.
The team at Glowsticks Ltd are passionate about delivering products and services to people in the most efficient, easy to use and friendly way possible. Customer service and low cost are our highest priority! Have you experienced that moment talking to a big corporate company where what they are saying to you makes no logical sense? We have and never want this to happen for any of our customers. We’ve had such great feedback from our customers regarding our service values and price, that we are continually being asked to provide new products for them, and we will also make sure these products make it online at great prices available for you too!
Our mission is to be the No 1 glow stick and LED product provider for Australasia, which we have already achieved in New Zealand and are well on the way there for Australia too! We know that there are products that you use that are either too expensive or delivered by companies that don’t really care about you like we do. Tell us what these products are! We can then source them in the cheapest possible way and bring them to you in an easy to purchase, high quality range.
Comment below on what products you would like to see! These can be anything, (from glowsticks, LED products to stationery, tools, etc..) what do you use lots of that you would love us to make available to you? What price would you like to see them available for? Let us know and if we get enough comments we’ll get busy sourcing them for you. So make sure you let us know what you want.
So make sure you let us know what you want.
Also heads up, we have some exciting expansion news to come soon. Further details at a later date..
Place your comments below to let us know what you want to see:
The Ultimate Guide to Making Money with Glow Sticks
Posted by vincent@glowsticksltd in Glow Sticks on February 7, 2011
HOW TO MAKE 100-500% PROFIT WITH GLOWSTICKS AND LED!
The ultimate guide on making 100-500% profit on glow stick and LED products.
Here is what we have learned at Glowsticks LTD (www.glowsticksltd.com.au, www.glowsticksltd.co.nz), on how people are very successfully using our products to make money or just to earn some cash for that big holiday! If you follow these points and use some imagination yourself you will have no problem selling well. We often get orders in the thousands of dollars and the purchasers are making 3, 4, 5 times that by following these key hints.
CORE POINTS:
1. Most importantly, have fun!
2. Make sure the event has a dark setting or is at night.
3. Ensure you are well prepared to sell all of your product, and quickly.
4. Make sure people know about the event and the fact that glowsticks will be there.
5. At the event, get the word out immediately.
6. Order a sufficient quantity
7. Try and move around when you sell
8. Keep prices in whole dollars and offer bulk pricing – e.g. 1 for $1, 3 for $2.
9. Try some new products at the next event
10. Our most popular products for event sales are…
11. Pricing guide for your event (what you can expect to sell the products for successfully)
CORE POINTS IN DETAIL:
1. Most importantly, have fun! Your attitude is the most important factor in selling glow products at any event. If you are enjoying the event, wearing/using the product yourself, and the rest of your team are equally ecstatic, it’s a lot more conducive to great sales! A happy smile, a friendly gesture, and the odd give-away goes a long way. If you need helpers, ask the most bubbly, energetic, fun-loving people you know to give you a hand – it’s all about attitude.
When a customer approaches your stall, hand them one of your products immediately so they can hold it, play with it, and feel that they want it.
Don’t ever ask a customer ‘Would you like to buy one?’, instead ask them ‘How many would you like?’ – little things like this can make a huge difference to your sales.
2. Make sure the event has a dark setting or is at night – glowsticks only glow at night! Trying to sell Glow Sticks in the day time is pointless, people need to see what they do, how bright and impressive they are, and this can only be done at night, or in a dark room.
3. Ensure you are well prepared to sell all of the product. Take time to do the math before the event.
Example: Your selling alone, the average sale takes 20 seconds and you have a 2 hour window to sell the product. The maximum number of sales you can expect is 360.
Increase your sales by having people help you from multiple selling points. If your selling at a large event then ensure each stall has adequate stock so you’re not wasting time running backwards and forwards restocking when the customers start flocking in. To cut down on time for each sale make sure prices are in whole dollars and you have a lot of spare change for notes.
4. If you are selling at a school disco or club event where it may not be common for glow sticks to be available, make sure people know that glow sticks will be there!
Advertise your prices in advance to let people know what money they need to bring. Especially if they’re kids and need it from their parents!
5. At the event, get the word out as soon as it’s dark enough for the product to look impressive. Either have some of your team walk around with the product or try handing out a few free giveaways to people to spread the word. It helps if your team have a few of the different glowsticks on as well (ie: they are wearing them) – products such as the Super Thunder Stick are excellent at gathering an enormous amount of attention. As soon as people see the glowsticks they want to get some themselves and your sales will start from there. Make sure they know where your stand is if your team cannot do on-the-spot sales.
6. Order a sufficient quantity – usually on average (per person), they will purchase at least 2 glowsticks/LED items. So; (people at event) x (2) = number of glowsticks or LED items you will need. You will be able to increase this by offering large savings on bulk purchases.
7. Move around when you sell to increase the number of people exposed to glowsticks and the ability to purchase is increased markedly. Ideally, if you have enough helpers, have some roam with the product and sell it from a bucket or tray, and also have manned stalls which handle the bulk of purchases.
8. Offer bulk pricing – e.g. 1 for $1, 3 for $2. It helps to get more sales of all the products you are selling, and can encourage higher spends per person. It also makes customers feel like they have walked away with a good deal and they’ll be more likely to spread the word.
9. Whether you’re a seasoned fundraiser, or it is your first time, try some new products at the next event. It’s a great way to keep the fundraising events fresh, and you’ll enjoy them so much yourself your enthusiasm will sell the product itself!
10. Our most popular products are:
5mm Assorted Glow Bracelets
6″ Bulk Wrapped Glow Sticks
Assorted Finger Lights
Super Thunder Sticks
Try ranging all of these at your next event.
11. Pricing guide for your event (what you can expect to sell the products for successfully), don’t be afraid to adjust these prices. They are indicative based on successful fundraising events, but certain events (such as concerts etc.) can demand successfully higher prices than these:
a. 5mm and 6mm glowstick bracelets usually go for approx $1 per glowstick, and then bulk pricing.
b. 40cm glowsticks usually go for $5 each and then bulk pricing.
c. 6” glowsticks usually go for $2-3 each and then bulk pricing.
d. Fingerlights usually for $1 each, and try to sell them in packs of 4 which is what they come pre-packaged as. Again then apply bulk pricing.
e. LED sticks go for between $4-6 dollars depending on the type and the event – try to purchase these in bulk from Glowsticks LTD as this will give you the most benefit.
f. UV Body paint is best sold if volunteers set up a face/body painting stall and paint a picture on people for a price of $4-10 each, again sell the ultra-violet fingerlights separately.
g. The fishing glowsticks can be used at fishing/ camping/ home events to sell as a fundraiser and usually go for $3-5 each. Again use the bulk pricing.
[photo's / videos coming soon]
Let us know if you have some great new ideas to add to the guide (sales@glowsticksltd.com.au, sales@glowsticksltd.co.nz), as it helps everyone have a great time and achieve their goals at events.
How we Photograph Products
Posted by vincent@glowsticksltd in Glow Sticks, Our Business on January 27, 2011
Light Tent, Perfect for creating Studio Quality Lighting.
Quality photography of products and services is quickly becoming a key selling point for online retailers. Yet, so many websites selling products have very poor quality photographs.
It’s true that photographing glow sticks in the dark requires more care and attention than photographing products in natural light, however we have developed a number of techniques to get bright, clear shots of our product.
Firstly (and most importantly), we use a High Quality Camera. A Digital SLR, which has a large lense and is able to capture a large amount of light. One of the most common problems with photo’s taken in low light settings is grainy-ness. If you have ever tried taking a photo of a Glow Stick using an iPhone or Point-And-Shoot you’ll know that when the photo is blown up on a computer it looks terrible. This is simply because the number of photons hitting the cameras sensor are so few and far between that you end up with ‘speckly’ photographs.
Secondly, we use a tripod and long exposure times. It’s near impossible to hold a camera steady for anything longer than 1/30th of a second. Typically we will take shots for 1-2 seconds at a time.
Thirdly, we use a dark, matte background, and if we are photographing Chemical Glow Sticks (regular glow sticks), we will use Ultra Violet Light to make them glow. This means we can setup a shoot and photograph product without actually ‘cracking’ any of the glow sticks, and it means if the shoot takes a long time we are not having to photograph a gradually dimming product.
It’s amazing how much differnce the background can make, take these three shots for example:
The survival glow stick with very bright lighting inside the light tent.
The survival stick in the same place, with the lighting turned off.
The survival Glow Stick on a matte black surface (still inside the light tent) without any other lighting.
For products which are shot in light we use a light-tent. By applying a small amount of exposure compensation (overexposure) we are able to remove almost every detail from the background to produce a high quality product photograph. Take for example our new Facepaints which are now stocked in Woolworths, Countdown and Foodtown New Zealand.
Support Your Team Face Paint Product Photograph as used on the website: www.supportyourteam.co.nz
We have even started filming our product videos inside the light tent, it provides professional quality lighting and a beautiful white background which really shows up our products.
Fundraising with Glow Sticks
Posted by vincent@glowsticksltd in Fundraising Ideas on January 24, 2011
HOW TO FUNDRAISE WITH GLOWSTICKS AND LED! – The ultimate guide on making your glowstick and LED products hit those fundraising targets for you.
Here is what we have learned at Glowsticks LTD (www.glowsticksltd.com.au, www.glowsticksltd.co.nz), on how people are very successfully using our products to fundraise or just to earn some cash for that big holiday! If you follow these points and use some imagination yourself you will have no problem selling well. We often get orders in the thousands of dollars and the purchasers are making 5, 6, 7 times that by following these key hints.
CORE POINTS:
1. Most importantly, have fun!
2. Make sure the event has a dark setting or is at night.
3. Ensure you are well prepared to sell all of your product, and quickly.
4. Make sure people know about the event and the fact that glowsticks will be there.
5. At the event, get the word out immediately.
6. Order a sufficient quantity
7. Try and move around when you sell
8. Keep prices in whole dollars and offer bulk pricing – e.g. 1 for $1, 3 for $2.
9. Try some new products at the next event
10. Our most popular products for event sales are…
11. Pricing guide for your event (what you can expect to sell the products for successfully)
CORE POINTS IN DETAIL:
1. Most importantly, have fun! Your attitude is the most important factor in selling glow products at any event. If you are enjoying the event, wearing/using the product yourself, and the rest of your team are equally ecstatic, it’s a lot more conducive to great sales! A happy smile, a friendly gesture, and the odd give-away goes a long way. If you need helpers, ask the most bubbly, energetic, fun-loving people you know to give you a hand – it’s all about attitude.
When a customer approaches your stall, hand them one of your products immediately so they can hold it, play with it, and feel that they want it.
Don’t ever ask a customer ‘Would you like to buy one?’, instead ask them ‘How many would you like?’ – little things like this can make a huge difference to your sales.
2. Make sure the event has a dark setting or is at night – glowsticks only glow at night! Trying to sell Glow Sticks in the day time is pointless, people need to see what they do, how bright and impressive they are, and this can only be done at night, or in a dark room.
3. Ensure you are well prepared to sell all of the product. Take time to do the math before the event.
Example: Your selling alone, the average sale takes 20 seconds and you have a 2 hour window to sell the product. The maximum number of sales you can expect is 360.
Increase your sales by having people help you from multiple selling points. If your selling at a large event then ensure each stall has adequate stock so you’re not wasting time running backwards and forwards restocking when the customers start flocking in. To cut down on time for each sale make sure prices are in whole dollars and you have a lot of spare change for notes.
4. If you are selling at a school disco or club event where it may not be common for glow sticks to be available, make sure people know that glow sticks will be there!
Advertise your prices in advance to let people know what money they need to bring. Especially if they’re kids and need it from their parents!
5. At the event, get the word out as soon as it’s dark enough for the product to look impressive. Either have some of your team walk around with the product or try handing out a few free giveaways to people to spread the word. It helps if your team have a few of the different glowsticks on as well (ie: they are wearing them) – products such as the Super Thunder Stick are excellent at gathering an enormous amount of attention. As soon as people see the glowsticks they want to get some themselves and your sales will start from there. Make sure they know where your stand is if your team cannot do on-the-spot sales.
6. Order a sufficient quantity – usually on average (per person), they will purchase at least 2 glowsticks/LED items. So; (people at event) x (2) = number of glowsticks or LED items you will need. You will be able to increase this by offering large savings on bulk purchases.
7. Move around when you sell to increase the number of people exposed to glowsticks and the ability to purchase is increased markedly. Ideally, if you have enough helpers, have some roam with the product and sell it from a bucket or tray, and also have manned stalls which handle the bulk of purchases.
8. Offer bulk pricing – e.g. 1 for $1, 3 for $2. It helps to get more sales of all the products you are selling, and can encourage higher spends per person. It also makes customers feel like they have walked away with a good deal and they’ll be more likely to spread the word.
9. Whether you’re a seasoned fundraiser, or it is your first time, try some new products at the next event. It’s a great way to keep the fundraising events fresh, and you’ll enjoy them so much yourself your enthusiasm will sell the product itself!
10. Our most popular products are:
5mm Assorted Glow Bracelets
6″ Bulk Wrapped Glow Sticks
Assorted Finger Lights
Super Thunder Sticks
Try ranging all of these at your next event.
11. Pricing guide for your event (what you can expect to sell the products for successfully), don’t be afraid to adjust these prices. They are indicative based on successful fundraising events, but certain events (such as concerts etc.) can demand successfully higher prices than these:
a. 5mm and 6mm glowstick bracelets usually go for approx $1 per glowstick, and then bulk pricing.
b. 40cm glowsticks usually go for $5 each and then bulk pricing.
c. 6” glowsticks usually go for $2-3 each and then bulk pricing.
d. Fingerlights usually for $1 each, and try to sell them in packs of 4 which is what they come pre-packaged as. Again then apply bulk pricing.
e. LED sticks go for between $4-6 dollars depending on the type and the event – try to purchase these in bulk from Glowsticks LTD as this will give you the most benefit.
f. UV Body paint is best sold if volunteers set up a face/body painting stall and paint a picture on people for a price of $4-10 each, again sell the ultra-violet fingerlights separately.
g. The fishing glowsticks can be used at fishing/ camping/ home events to sell as a fundraiser and usually go for $3-5 each. Again use the bulk pricing.
Summadayze Melbourne – V Energy Drink
Posted by vincent@glowsticksltd in Glow Sticks on January 5, 2011
Recently we supplied V Energy Drink with a whole stack of glow products for their Summadayze event in Melbourne.
The event was a huge success with the promoters very happy with our product.
More information can/photos can be seen on the V Facebook Page:
Glowsticks hits the big time!
Posted by vincent@glowsticksltd in Glow Sticks on November 22, 2010
Glowsticks from www.glowsticksltd.com.au featured on the new music video by the Potbelleez – Shake It. A bunch of 40cm drum sticks were the tools to make this epic video by James Hackett. Using 3D tech and some dancing by ( tight leather clad!), girls the vid looks awesome in the darkness and showing off the slow motion capture of the glowsticks making sweet images. Very proud day for Glowsticks Ltd!
Good luck and thanks from Australia & NZ’s premier glowstick providers to the Hackett team/Potbellez.
Please help support the Potbelleez through Itunes by purchasing the music vid. Cheers!
New Product for Halloween (AUS)
Posted by vincent@glowsticksltd in Uncategorized on October 25, 2010
Just in time for Halloween!
A new product has just arrived on our shelves, the Super Thunder Stick. These are thicker than the original Foam Thunder Stick, contain 3 LED\’s and can completely change colour. They can alternate between fast flash (rapidly switches between red, blue and green), slow fade (slowly changes between red, pink, purple, blue, cyan, green, yellow, and orange), static (all LEDs on, creates a bright pink/white colour), red flash, blue flash and green flash.
These are big, bright, and very impressive. They are fun for children and adults, and would work great for lighting up your little trick’or’treater this halloween.
Click on the image or text above to go to our website and view a video of the product in action, and see more photos.
Newsletter (NZ)
Posted by vincent@glowsticksltd in Uncategorized on October 18, 2010
|
|
 
|
Term 4 / Guy Fawkes / Halloween Sale We have had a fun new product arrive recently. The 18.5" Foam Thunder Stick. These are big, bright and quickly becoming one of our most popular fundraising items. Until November 4th we are offering these awesome new toys at discounted rates inside our all-new Glow Fawkes Packages. The Glow Fawkes Pack contains 35 items (including two of the Foam Thunder Sticks listed above), and is just $24.00 The Mega Glow Fawkes Pack (pictured) contains 59 items, (including five of the Foam Thunder Sticks), and is just $45.00 Last, but definately not least, we are cutting the price of our Super-Bright 6mm Assorted Glow Bracelets to the same price as the 5mm Assorted Glow Bracelets. (Just $15.00/100 or less). |
The History of Glow Sticks Ltd Pt. 4
Posted by vincent@glowsticksltd in Our Business on October 10, 2010
October 2008, Individually Wrapping 10,000 6" Glow Sticks
We needed capital, fast.
Having come home from Canada with pockets empty, Glowsticks LTD would only survive if we could source the funds needed to bring in another shipment of stock. The business had been shut down between December and Febuary, in our haste to leave we had made very few provisions should anyone want to order while we were away. We sent stock from Wellington to Taupo so my father, Bernard Fletcher, could handle sending out orders while we were gone. Unfortunately, what we had sent to Taupo was very little, and that was all we had left.
There was good news, however. While in Canada we had spent our rest days in front of a laptop, writing code, sorting images and putting together the Glowsticks LTD website which went live days after our return from the Northern Hemisphere.
After some discussion, loans from parents and family proceeded, and by April 2008, Glowsticks LTD was back in full operation. Sales continued to increase and for a time we gave up selling items on Trademe due to the work required to process them (for more info see another blog post ‘The Trouble with Trademe’), however ultimately resumed once we discovered a much faster processing method.
Up until June 2008 Glowsticks LTD only sold two products, the Tricolour 6mm Bracelets and Assorted 5mm Bracelets. We then added Individually Wrapped 6″ Glow Sticks and Bulk Wrapped 6″ Glow Sticks. It was around this time we secured a deal with a long time Christchurch-Based glow stick seller ‘MISH’, who was, and still is one of our largest competitors. We supplied them with all of their 5mm Glow Bracelets, an arrangement which carried on into 2009.
Throughout the year we were in contact with The Warehouse to arrange supply for the coming Halloween/Guy Fawkes. Unfortunately the purchaser for these products had changed since 2007 and the new purchaser was very disorganised. Having delayed making a response until shipping items from China was no longer an option, The Warehouse asked if we were still able to supply them with Individually Wrapped 6″ Glow Sticks. This presented a problem because we didn’t have enough, we only had Bulk Wrapped 6″ Glow Sticks. We had two options – Airmail Individually Wrapped Glow Sticks in from China, which is very expensive and would cause the deal to run at a loss. Or, pack 10,000 Bulk Wrapped 6″ Glow Sticks into Individual Bags ourselves. Yes, we said. We could supply them.
10,000 foilbags were airmailed to us from China, we purchased a sealing machine and in early October the two of us undertook a grueling experience, packaging 10,000 Bulk Wrapped Glow Sticks into Individual Bags. It was intense, finger blistering work, and it was made harder by the fact that we were in University Study Leave, and should have been preparing for our third year exams.
The novelty of what we were doing wore off after we sealed the first bag. And we still had 42 more hours to go, condensed into three 14hr days. 12 months ago an order from The Warehouse had been exciting, rewarding and fun. This time it was far less rewarding, it wasn’t exciting, and it certainly wasn’t fun.
The job may have been a bit too much because as we came into sealing the final thousand bags Ben said he wanted to sell out his half of the business and would be leaving New Zealand in November.
My heart sank. I’d no longer be working with one of my best friends, Glowsticks LTD would have nowhere to store it’s product and I’d be back running the business by myself, which was now turning over around $100,000 – and I would have my University Honours year to contend with also.
Ben, putting Bulk Wrapped 6" Glow Sticks into Individual Foil bags.
Cancer Relay for Life
Posted by vincent@glowsticksltd in Uncategorized on October 6, 2010
On both sides of the Tasman the ‘Relay for Life’ events are very important sources of fundraising for the Regional and State Cancer Councils.
We have been fortunate enough to work with Cancer Societys in Wellington, Hastings, Sydney, and Melbourne to help them reach their fundriasing goals.
From 10:00am Saturday the 16th to 10am Sunday the 17th the Fairfield Relay for Life 2010 will take place at Horsley Park Showground, Sydney, NSW.
Entertainment and Activities during the event will include:
Saturday 16th:
10.20 – 5:40: A large array of dance and musical items
performing on stage including the Smithfield RSL Youth
Club Ballroom Dancers Dance Group, Next Level
Generation, Stage School, Steppin’ Up Dance Studio,
Assyrian Star Dancing Group, Diana & Brenda Rogas,
William Escobar, Anthony Minnicino, Lisa Budin, Jace
Pearson and the Llave Sisters
3.00: Tora Shintai Karate
5.00 – 6:20: Miss Relay
6.00: Violeta’s Head Shave
6.30: Relay Idol
8.00: Michael Crossland (Motivational Speaker)
8.30: Candlelight Ceremony
8.50: Hope Lap
9.00: Fireworks from FOTI Fireworks, who does the
Sydney Harbour New Years Eve Fireworks
9.15: Karaoke
11.00: Stage closes
Sunday 17th:
9.20: Raffle Draw & Team Prizes
9.45: Fightback Ceremony
10.00: Last Lap Candombe Yauguru
There will also be a variety of kids activities and competitions including:
• An outside/inside movie theatre (weather permitting) which will play latest releases all night
• Kids marquee with face painting and craft
• Jumping castles.
• Bungee trampoline,
• Children’s Merry Go Round
• Medieval Fight Club
What’s more, all of our glow products will be on sale at the event, and all funds raised from the products will be put toward cancer research and support services for those affected by the decease and prevention initiatives.
For more information on the Fairfield Relay for Life, click here to download the pdf.